Discover the transformative potential of Generative AI in this engaging, 1-day hands-on workshop, tailored for individuals seeking to enhance their creative abilities and performance by applying various AI tools. Participants will explore how this cutting-edge technology can be leveraged to produce engaging social media content.

The workshop includes practical sessions on designing attractive social media graphics using AI-enhanced templates and creating AI-powered audio and Video content. Participants will explore a variety of AI tools, including GPT 4o, Midjourney, Adobe Express, Pictory, Sora, and others. By the end of the workshop, participants will apply their newly acquired skills by producing a video that integrates audio, transitions, and subtitles with AI-driven tools.

This hands-on approach ensures that participants not only grasp the theoretical aspects of Generative AI but are also equipped with practical expertise in digital media creation, thereby boosting brand visibility and engaging audiences more effectively.

Course Pre-Requisites
• No prior AI knowledge is required to attend this course.
• No software installation necessary.
• It is advisable for participants to have a Gmail account.
• Participants are required to bring an internet enabled laptop for hands-on exercises.

Objective

The participants will actively engage in practical exercises with various Generative AI tools. Upon completion of the course, learners will be able to:
• Gain a comprehensive understanding of Generative AI and its applications in content creation.
• Create engaging social media content to boosts brand visibility and captivate audiences more effectively.
• Utilize Generative AI tools to design and create attractive social media graphics.
• Generate text-to-speech audio and compose music with AI-powered tools.
• Produce a video that effectively integrates audio, transitions, and subtitles using AI-driven tools.

Outline

1. Introduction to Generative AI
• Understanding the fundamentals of Generative AI
• Potential Applications of Generative AI

2. Create Captivating Images using Generative AI
• Overview of various AI-image generation tools
• Strategies for crafting effective prompts for art and images
• Practical Session: Create images using AI Tools

3. Create Social Media Visuals with AI-Enhanced Templates
• Learning to utilize remixable high-quality templates to achieve creative solutions
• Leveraging intelligent design tools to modify layouts and templates
• Practical Session: Design a poster for social media using AI-Generated templates

4. AI-Powered Audio Content Creation and AI-Generated Music and Lyrics
• Utilizing AI-powered tools to create realistic text-to-speech (TTS) audio content
• Composing songs with AI-driven audio tools
• Practical Session: Utilize AI tools for text-to-speech conversion and music creation

5. Generate Amazing Videos Powered by Artificial Intelligence
• Learn to transform video scripts into video
• Editing videos using AI-driven tools
• Boost engagement of your videos by providing subtitles
• Incorporate transitions to ensure seamless video flow

6. Practical Session: AI-Powered Audio & Video Integration
• Utilizing AI Tools for creating professional-quality videos from your text, complete with realistic AI voices
• Generating, editing, and integrating of audio, transitions, and subtitles in video production

7. Ethical Considerations
• Responsible Generative AI usage
• Privacy and data protection concerns

Who should attend

• Professionals and individuals from various sectors seeking hands-on experience with Generative AI tools to create engaging visual content that boosts brand visibility and engages audiences more effectively.
• No prior technical expertise is required for participants to benefit from this course.

James Lee's Profile

James Lee - ACLP Certified Trainer / Certified Prompt Engineer / Certified ChatGPT Expert / Certified Generative AI Professional / Adobe Certified Instructor / Adobe Certified Web Specialist

With over 20 years of extensive training experience, James is a seasoned professional in the corporate and educational sectors.

His journey includes roles such as an Adjunct Lecturer at Singapore Polytechnic and a Web Developer at Nanyang Technological University. James later enhanced his career at Equinet Academy as a Social Media and Content Specialist, where he significantly uplifted brand visibility through innovative content strategies for diverse social media channels. He further honed his expertise at Boston Consulting Group, serving as an Associate Trainer and Consultant.

He is also a facilitator for the SkillsFuture Career Transition Programme, specializing in Digital Marketing and UI/UX. He provides invaluable guidance to individuals, helping them acquire industry-relevant skills to enhance their employability.

Being an Adobe Certified Instructor, he is proficient in utilizing Adobe tools for image editing, graphic design and video authoring. This expertise enhances his capabilities in digital content creation and technological innovation.

With his solid foundation as an instructor, he conducts workshops and seminars across various educational and corporate entities. As a Certified Prompt Engineer and Generative AI Professional, James excels in harnessing ChatGPT and Generative AI for digital transformation, skilfully guiding individuals and organizations through the intricacies of these technologies.