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    Win More Sales Using NLP
    "What do high performance sales professionals do differently to win more sales?"

    By understanding human psychology and Neuro-Linguistic Programming (NLP), sales professionals will be able to gain customer's trust and propose a differentiated solution to win the sale.

    The objective of the workshop is to equip every participant with effective sales framework and NLP techniques to win more sales.
    Objective
    At the end of the workshop, you will learn to:
    • Apply MIDAS framework to win more sales
    • Develop empowering sales mindset
    • Build good rapport and gain customer's trust using NLP
    • Ask insightful questions to probe for customer's needs and hot buttons
    • Substantiate your value proposition to stand out from your competitors
    • Use NLP to turn customer objections into sales opportunities
    Outline
    1. Avoid Mindset That Sabotage Success
      - Does your subconscious mind prevent you from achieving greater success?
      - Increase your sales using effective MIDAS sales framework

    2. 2. Proven Strategies To Differentiate Your Products/Services
      - Case study: How world class company gain market share by providing value
      - Create irresistible offer to win customer's heart

    3. Determine Customer's Needs
      - Gain good rapport and trust using NLP techniques
      - Ask insightful questions to probe for customer's needs and hot buttons

    4. Answer Customer's Objections
      - Use iceberg concept to understand customer's real concerns
      - Apply NLP techniques to turn objections into sales opportunities

    5. Summarize & Close
      - Sizzle up your solution by using multi-sensory approach
      - Apply effective techniques for immediate closure
    Who should attend
    Sales professionals/managers who want to improve their sales using effective sales framework and NLP techniques.
    Methodology
    The workshop is designed to deliver maximum result through experiential learning, case studies, group discussions, self-reflection and translation into actual action plan that can be applied immediately at work.
    Particular of Koh Thong Joo
    Koh Thong Joo is a business practitioner with more than 28 years of industry experience working in MNC; Statutory Board; SME; Public Listed Company and Corporate Training.

    During his career, he has spearheaded various portfolios including sales & marketing; business development; strategic planning and corporate training.

    Thong Joo holds certification in Master of Science (Industrial/Organizational Psychology & HR Management) by City University of New York; Diploma in Adult and Continuing Education (DACE); Advanced Certificate in Training and Assessment (ACTA); Certificate of Business Chinese; Certified Practitioner Of Neuro-Linguisitic Programming® (NLP); Certification as a Human Behavior Analyst (DISC Profiling); Silva Method; and Business Coaching.

    He specializes in providing training in the area of sales; managerial and leadership skills; applied psychology; presentation skills; creative problem solving and service excellence. He has conducted numerous training in Singapore, Malaysia, Brunei, Thailand and China.
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