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Kickass Business Presentations - How to Persuade Your Audience Every Time
The purpose of most business presentations is not merely to inform - it is to win support for your ideas, to get buy-in for your proposals, to persuade.
In this high-impact, two-day workshop, you will learn how to size up a demanding business audience and answer the two critical questions: What do they want? and Why should they listen to me? You will learn the secrets of developing rapport and connecting with your audience. You will also learn how to craft a clear and compelling message and deliver it with impact. You will learn how to use slides, flip charts, props, and other media to move your audience to action. Finally, you will work with a checklist to make certain that you take advantage of every golden opportunity.
A business presentation is not a beauty contest; it’s about persuasion. While we will pay some attention to delivery style and how to manage adverse conditions, we will emphasize essential techniques of conveying key points powerfully and persuasively. You will have the opportunity to deliver a short presentation and hone your persuasion skills.
WARNING: This is not a typical presentation skills course. The focus is on substance, persuasiveness, and impact. We will not waste your time trying to teach you how to articulate, breathe or speak the Queen’s English in two days. We will debunk a lot of conventional wisdom about business presentations and give you the tools you need to be a commanding, compelling, and persuasive presenter. You should expect to be challenged, provoked, and to encounter unconventional ideas.
In this high-impact, two-day workshop, you will learn how to size up a demanding business audience and answer the two critical questions: What do they want? and Why should they listen to me? You will learn the secrets of developing rapport and connecting with your audience. You will also learn how to craft a clear and compelling message and deliver it with impact. You will learn how to use slides, flip charts, props, and other media to move your audience to action. Finally, you will work with a checklist to make certain that you take advantage of every golden opportunity.
A business presentation is not a beauty contest; it’s about persuasion. While we will pay some attention to delivery style and how to manage adverse conditions, we will emphasize essential techniques of conveying key points powerfully and persuasively. You will have the opportunity to deliver a short presentation and hone your persuasion skills.
WARNING: This is not a typical presentation skills course. The focus is on substance, persuasiveness, and impact. We will not waste your time trying to teach you how to articulate, breathe or speak the Queen’s English in two days. We will debunk a lot of conventional wisdom about business presentations and give you the tools you need to be a commanding, compelling, and persuasive presenter. You should expect to be challenged, provoked, and to encounter unconventional ideas.
Objective
- Size up a discriminating business audience
- Understand your role as a presenter
- Grab their attention from the first few seconds
- Build rapport to connect with and engage your audience
- Develop a clear, compelling, and persuasive message
- Frame alternatives to get the results you want
- Structure your presentation to achieve your objective
- Manage nerves and stage fright to exude confidence and own the room
- Develop a professional stage presence using your voice, appearance, and nonverbal communication techniques
- Harness the power of words, pictures, and stories to be more persuasive
- Master the language techniques of the world’s most electrifying speakers
- Use humor and props to keep your audience fully engaged
- Design eye-popping graphics to clearly convey your message
- Handle Q&A like a pro and have the last word
- Use powerful psychological principles to be irresistibly persuasive
- Be the one they remember
Outline
Introduction
Presentation Myths -Busted
What is a Presentation? (It’s not what you think....)
Characteristics of a Kickass Presenter
Developing a Compelling Message
Who is Your Audience?
What is Your Objective?
What is Your Message?
Your Money Phrase
The Critical Balance: Logic, Passion, and Credibility
Structuring a Kickass Presentation
Opening to Command Attention
Why Should They Care?
Organizing Your Content
Transitionsfor a Smooth Flow
The Grand Finale: Closing with a Bang
It’s All About Timing
It’s Not a Beauty Contest, It’s About Persuasion
Priming, Framing and Other Kickass Persuasion Techniques
Winning Minds by Managing Choices
The Power of Contrast
Persuasion by the Numbers: Using Figures and Statistics
The Poetry of Presentation
Poetic Language Techniques
Persuasive Words and Jargon
Painting Mental Pictures
Power Words and the Power Voice
Moving People with Stories
Your Delivery: How to Own the Room
PAVE the Way to Success
Overcoming Stage Fright
Connecting with Your Audience
Developing a Commanding Presence with Your Voice and Nonverbals
Are You a Butterfly or an Eagle? The Problem with Your Hands
Don’t Let Distracting Behaviors Undermine Your Performance
Mastering the Q&A
When Things Go Bad - How to Fix It
Using the Tools of the Trade
The Three Components of a Presentation
The Eyes Have It: Graphics and Visual Aids
PowerPoint Slides: The Good, the Bad, and the Ugly
Flip Chart Magic
Humor, Props, and Showmanship
The Most Important Visual Aid - You!
Presentation Myths -Busted
What is a Presentation? (It’s not what you think....)
Characteristics of a Kickass Presenter
Developing a Compelling Message
Who is Your Audience?
What is Your Objective?
What is Your Message?
Your Money Phrase
The Critical Balance: Logic, Passion, and Credibility
Structuring a Kickass Presentation
Opening to Command Attention
Why Should They Care?
Organizing Your Content
Transitionsfor a Smooth Flow
The Grand Finale: Closing with a Bang
It’s All About Timing
It’s Not a Beauty Contest, It’s About Persuasion
Priming, Framing and Other Kickass Persuasion Techniques
Winning Minds by Managing Choices
The Power of Contrast
Persuasion by the Numbers: Using Figures and Statistics
The Poetry of Presentation
Poetic Language Techniques
Persuasive Words and Jargon
Painting Mental Pictures
Power Words and the Power Voice
Moving People with Stories
Your Delivery: How to Own the Room
PAVE the Way to Success
Overcoming Stage Fright
Connecting with Your Audience
Developing a Commanding Presence with Your Voice and Nonverbals
Are You a Butterfly or an Eagle? The Problem with Your Hands
Don’t Let Distracting Behaviors Undermine Your Performance
Mastering the Q&A
When Things Go Bad - How to Fix It
Using the Tools of the Trade
The Three Components of a Presentation
The Eyes Have It: Graphics and Visual Aids
PowerPoint Slides: The Good, the Bad, and the Ugly
Flip Chart Magic
Humor, Props, and Showmanship
The Most Important Visual Aid - You!
Who should attend
Managers, department heads, sales professionals, team leaders, Clevel executives, lawyers, government officials, lecturers, trainers, and others who wish to improve their speaking, persuasion, and presenting skills.
Methodology
- Presentation/discussion
- Demonstrations
- Interactive sessions
- Presentations and critiques
- Videos
Testimonials
"Thank you for the great session you ran today for IFF. The feedback I received this afternoon and evening has really been impressive. You managed to connect well with so many cultures and variety of functions within the business - not an easy task! Thanks again."
Karen Stanton - Sensory & Consumer Insights Director Greater Asia, International Flavors & Fragrances
"David was memorable and convincing. He reminds us that presenting data is boring, but with stories, audiences are more convinced."
Natalia, Far East Organization
"It’simportant to recognize that an effective presentation calls for a lot of elements of persuasion. Good to know the tips and tricks. It was refreshing and easy to understand."
Lee Poh Suan - General Manager, DB Schenker
Karen Stanton - Sensory & Consumer Insights Director Greater Asia, International Flavors & Fragrances
"David was memorable and convincing. He reminds us that presenting data is boring, but with stories, audiences are more convinced."
Natalia, Far East Organization
"It’simportant to recognize that an effective presentation calls for a lot of elements of persuasion. Good to know the tips and tricks. It was refreshing and easy to understand."
Lee Poh Suan - General Manager, DB Schenker
Particular of David Goldwich
David Goldwich, the Persuasion Doctor, teaches people how to become more influential, compelling, and irresistibly persuasive. He has MBA and JD degrees and practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences. David speaks internationally and conducts workshops in persuasive business presentations, negotiation, storytelling for leaders and sales professionals, and other areas of influence and persuasion.