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The Fundamentals of Search Engine Optimization (SEO)

Learn How to Use SEO to Enhance Brand Reputation, Increase Reach and Maximise Profits
Specially Designed For Social Media Specialists, Internet Marketers and Marketing Executives

In this workshop, you will learn a series of search engine optimization strategies to help you reach out to new markets and allow new customers to discover your business easily.

This workshop equips you to become an SEO strategist in your organization. It is designed for marketing teams in large organizations, and also suitable for small businesses and entrepreneurs.

This hands-on workshop will introduce you to a plethora of skillsets: learn how search engines actually work, unravel important functions of Google ranking mechanisms, understand the essential terminologies of SEO, conduct proper keyword analysis, deploy on-page SEO strategies, master off-page SEO techniques, and many more!

In short, you will get to experience an advanced perspective on what it takes to excel as an SEO strategist. This course is structured using spiral learning and social learning methodologies, and embedded with case studies, facilitation, games, role play, and experiential learning systems.

You will get to learn from an experienced digital transformation expert who has scaled businesses to 6-figures and more in annual income. He was a national public speaking champion, and who have coached top corporate leaders and executives in over 40 countries. Therefore, this workshop is designed to give your great exposure for enhanced performance.

Objective

This workshop is split into seven major objectives:

1. Learn the basics of Search Engine Optimization (SEO)
2. Learn how search engines actually work
3. Unravel important functions of Google ranking mechanisms
4. Understand the essential terminologies of SEO
5. Conduct proper keyword analysis
6. Deploy on-page SEO strategies
7. Master off-page SEO techniques

Outline

Segment 1: Introduction to Search Engine Optimization (SEO)

1. Why Search Engine Optimization (SEO) is important
2. What can Search Engine Optimization (SEO) help your organization to achieve
3. Learn about the different types of Search Engines
4. How Search Engines work
5. Introduction to common Search Engine Optimization (SEO) terminologies:
   • Search Terms
   • Query
   • Keyword
   • Keyword Density
   • SERPs
   • And more…

Segment 2: Introduction to Google Algorithms

1. Deep dive into Google Algorithms, including:
   • Google Panda
   • Google Penguin
   • Google Hummingbird
   • Google Fred
   • Google Pigeon
   • Google RankBrain
   • Google Mobile
   • And many more
2. Google SEO Ranking Mechanism

Segment 3: Search Engine Optimization (SEO) Strategies

1. On-Page Search Engine Optimization (SEO) strategies
2. Off-Page Search Engine Optimization (SEO) strategies
3. Keyword Optimization Strategies

Segment 4: Search Engine Optimization (SEO) Research Techniques

1. How to conduct proper keyword research
2. Keyword ranking strategies and analysis
3. Content Creation Techniques for Search Engine Optimization (SEO)
4. Learn to craft precise buyer persona for targeted content

Optional Segment: Practical Exercise (Optional)

1. Search Engine Optimization (SEO) practical exercise for beginners
2. Keyword Optimization exercises

Who should attend

Internet marketers, social media specialists, internet campaign strategist, executives supporting social media marketing functions, entrepreneurs, and people who want to

1. Learn a lifelong skill
2. Become an effective internet marketer
3. Demonstrate internet marketing competencies
4. Enhance performance in the workplace
5. Build multiple streams of income for their organization
6. Grow the brand reputation for their organization
7. Enhance the reach, impressions and influence of social media assets

Methodology

The workshop will also be conducted in an interactive manner, infused with practical exercises, and embedded in spiral learning curriculum design methodology and in-class social learning systems. This allows for maximum engagement with students throughout the lesson.

Modes of instruction include:

1. Case Studies
2. Discussions
3. Facilitations
4. Fun Quizzes
5. Pair Work
6. Group Work
7. Stimulative Games

Particular of Dr. Tan Kwan Hong

• International Speaker to 420,000+ People from 800+ Organizations in 40+ Countries
• Singapore Champion Public Speaker For 2017, 2-Time Singapore First Runner-Up
• PhD, MSc (Finance), MSc (HR), M.Ed., MMTM, MIT, MPM, PGDBA, GDTD, SDBA, BSc. (Economics), Distinguished Toastmaster (DTM)
• ACTA Certified, MOE accredited, Google Certified Educator, Microsoft Education Expert Award Winner

Kwan Hong is passionate in helping professionals attain mastery in public speaking, personal peak performance and career growth. His highly rated workshops include: public speaking, business negotiation, interview skills, resume and cover letter writing, essential business etiquette, and finding your career passion.

With 12 years of training experience, Kwan Hong has personally conducted workshops or given speeches to over 200,000 people, 550 organizations and schools, in 15 countries. His clients include A*Star, AIA Singapore, AON Singapore, Alexandra Health, Citibank, DSTA, Ministry of Education (Singapore), Ministry of Foreign Affairs (Vietnam), Land Transport Authority (LTA), Halogen Foundation, People’s Association, Wimberly Allison Tong & Goo (WATG), and the Young Men’s Christian Association.

Kwan Hong has been hired by organisations to coach their C-Suite Executives, Vice-Presidents, and Directors. He has also conducted group and individual coaching sessions for sales executives, negotiators, spokespersons, media relations executives and young professionals. Kwan Hong has also trained participants for international debate and public speaking competitions.

In 2017, Kwan Hong came out tops over 5000 contestants to become the Singapore Public Speaking Champion, awarded by Toastmasters International. He was ranked 2nd in Singapore for the Evaluation Speech Contest in 2016 and 2017. He was ranked top 7 in Singapore and Thailand in 2013. He was also awarded the Distinguished Toastmasters (DTM) title, the greatest honour that can be earned by a member of Toastmasters International, achieved by less than 1% out of 350,000+ members globally.

Kwan Hong has a PhD, 3 Masters degrees, and 3 Graduate Diplomas. He is also certified in high performance tools, such as Strong Interest Inventory, DISC, Enneagram, NLP, and Transformation Coaching.