Classroom/ Online: Yes/ Yes
Scheduling Date(s):
Note: Please click specific date for detailed venue and course fee etc.
Branding Yourself Effectively Online - Open the Door to New Opportunities
Do you want to
Open the door to ample, new opportunities by building a powerful Personal Online Brand on LinkedIn, Facebook, and Instagram
BONUS HANDS-ON SESSIONS:
Included in the 2-day courses are our highly sought-after hands-on sessions - a total of 3 hands-on sessions where you will learn to:
1. Set up your Complete LinkedIn Profile
2. Create your Facebook Business Page
3. Build your Instagram Business Account
- Gain a strategic edge over your peers?
- Build brand attraction for your product or service?
- Be the go-to person in your field?
Open the door to ample, new opportunities by building a powerful Personal Online Brand on LinkedIn, Facebook, and Instagram
- LinkedIn is the world's largest professional network of influential and thought leaders with a rapidly growing global user base. Learn proven, practical tips to increase your visibility and credibility on LinkedIn.
- Facebook is the world's Top Social Media Network. Together with its sister brand, Instagram - the go-to network for millennials and Gen-Z, they are forces that cannot be ignored. This course covers the nuts and bolts to help you jumpstart your brand on Facebook and Instagram.
BONUS HANDS-ON SESSIONS:
Included in the 2-day courses are our highly sought-after hands-on sessions - a total of 3 hands-on sessions where you will learn to:
1. Set up your Complete LinkedIn Profile
2. Create your Facebook Business Page
3. Build your Instagram Business Account
Objective
Learners will:
- Understand why Personal Online Branding is so important
- Learn about the Basics of Social Media Marketing
- Master Important Personal Branding Principles that can be applied to any social media platform
- Find out the Key Success Factors to impactful branding on LinkedIn, Facebook, and Instagram
- Gain Valuable Insights through intensive interactions with your course-mates
- Create Engaging Content for your platforms
- Establish your personal brand on LinkedIn, Facebook, and Instagram through our step-by-step hands-on sessions
Outline
- Introduction to Digital Marketing Basics
- Understanding Social Media Fundamentals
- Learn how to Master your Personal Brand Online
- Understanding the Personal Branding Principles to impactful branding on LinkedIn, Facebook, and Instagram
- Hands-on sessions where you will create/improve your personal brand on LinkedIn, Facebook, and Instagram
- Case Studies: How successful brands and influencers successfully branded themselves on LinkedIn, Facebook, and Instagram
- Important emerging digital trends
DAY 1:
A LINKEDIN
- Understand how to engage on LinkedIn in a professional manner
- Setting up a Personal LinkedIn Profile
- Build trust and credibility online
- Become the go-to person in your field
- Grow your network on LinkedIn
- Create Content That Gets Shared
- Use Proven Strategies to Get More Followers and Fans
- Hands-On Session - Create your Personal Brand from Scratch or enhance your current profile
DAY 2:
B Facebook
- Build and develop a powerful personal brand strategy for FB
- Differentiate between a FB Group and a FB Business Page
- Learn how to set up a Facebook Page exclusively for business use
- Explore ways you can build your audience by posting content that resonates with your fans
- Understand how to use the advanced features on Facebook
- Promote your business and engage with your followers
- Introduction to Facebook Ads and Insights
- Hands-On Session - Create your Personal Facebook Brand from Scratch or improve your current Business Page
C Instagram
- Crafting a Strong Branding Strategy for Instagram
- Create an interesting and professional personal/business Instagram profile.
- Use Instagram to increase brand recognition and your online presence
- Learn Instagram basics like hash tagging, filters, geotagging and choosing the right photos and videos
- Learn how to create engaging Instastories
- Crafting a Content Strategy for your Instagram Account.
- Hands-On Session - Create a Brand-New Personal Instagram Profile or enhance your current IG profile
Who should attend
This course is designed for entrepreneurs and professionals who want to use Social Media (LinkedIn, Facebook, and Instagram) effectively to promote their personal brand.
The course is suitable for participants across all industries and job functions, who want to leverage technology and the power of social media to maximize and reap its rewards.
The course is suitable for participants across all industries and job functions, who want to leverage technology and the power of social media to maximize and reap its rewards.
Methodology
Practical approach:
Emphasizes practical skills through learning of key concepts of social media marketing and the key tenets of branding your personal brand online via the 3 major platforms of LinkedIn, Facebook, and Instagram.
A combination of lectures, discussions, feedback, and activities, including hands-on exercises are designed to enable participants to acquire the practical skills that you need to kick start your brand.
Emphasizes practical skills through learning of key concepts of social media marketing and the key tenets of branding your personal brand online via the 3 major platforms of LinkedIn, Facebook, and Instagram.
A combination of lectures, discussions, feedback, and activities, including hands-on exercises are designed to enable participants to acquire the practical skills that you need to kick start your brand.
Testimonials
Vanessa certainly lives up to her forte in Personal Online Branding using LinkedIn social media platform. As the saying goes, a dedicated trainer can enrich one's learning experience with their skilful facilitation and promote a deeper appreciation into the subject matter conducted.
She is so passionate and knowledgeable about the subject; her contagious attitude certainly makes learning come alive during class time.
Founder: Business Consultancy Agency
Vanessa taught me Digital Marketing Strategy in my Graduate Diploma in Digital Marketing course.
An excellent teacher, she goes the extra mile to make her lessons engaging and enjoyable, employing a liberal dose of real-life examples and case studies to illustrate theories and concepts, making them relatable and easy to understand.
Marketing Communications Manager: B2B and B2C Communications
She is so passionate and knowledgeable about the subject; her contagious attitude certainly makes learning come alive during class time.
Founder: Business Consultancy Agency
Vanessa taught me Digital Marketing Strategy in my Graduate Diploma in Digital Marketing course.
An excellent teacher, she goes the extra mile to make her lessons engaging and enjoyable, employing a liberal dose of real-life examples and case studies to illustrate theories and concepts, making them relatable and easy to understand.
Marketing Communications Manager: B2B and B2C Communications
Particular of Vanessa Chan
Vanessa has more than 20 years of experience in branding, marketing, and business development, and has worked in top firms in the insurance, transport, wellness, spa, and retail sectors. She made the leap from traditional marketing to digital marketing when she joined GWG, one of Singapore’s biggest spa and wellness companies in 2013.
At GWG, she oversaw digital marketing, focusing on developing and managing all the websites and Facebook pages of GWH’s multiple wellness brands. This included one full-fledged e-commerce website of an international skincare brand.
On top of being a very experienced marketer, Vanessa is also a translator and translation trainer, specialising in translation from Chinese to English. She holds a Bachelor of Business Administration from the National University of Singapore (NUS) and a Diploma in Translation & Interpretation from The Singapore Chinese Chamber Institute of Business (SCCIOB).
Vanessa delivers effective training sessions that are practical, interactive, and insightful. She is always excited about all things social and love imparting the knowledge to her students. Her enthusiasm and passion are infectious - be ready for an enjoyable and highly informative learning experience!
