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Communications during a pandemic
With the onset of the Covid-19 pandemic, businesses have been forced to change the way they operate and adapt to the new normal. Communications is a key element in this ongoing process of change and adaptation even as we are told to expect the effects of the pandemic to be long lasting and new uncertainties to surface in future. Clear and competent communication enables businesses to manage the fears and confusion brought about by the uncertainties of a pandemic. It also serves as the bridge that paves the way for businesses and their stakeholders to move forward into the new normal. How well a company communicates with its employees, customers, media, partners and the general public in a pandemic, whether is it Covid-19 or a new future health threat, can determine its viability and relevance in the new landscape. Is your company ready to communicate in a pandemic?
Objective
The objective of the workshop is to equip employers and business operators with the skills and knowledge to communicate effectively with their main stakeholders during a pandemic, with an enhanced reputation as the desired outcome.
Outline
The range of topics includes:
- communication basics
- risk communication
- internal communication
- media communication
- customer communication
- partner communication
- social media communication
Who should attend
Senior executives, business owners, and communication managers.
Particular of Edward Tang
Edward Tang is a communications specialist with many years of senior level experience in journalism, corporate communications, business management and international relations. Prior to his current position as training and business consultant, he was head of a business unit with a major multimedia company. He has worked in public and private sectors as well as overseas in India and Thailand.