The digital landscape has changed drastically with profound impacts on our lives. Social Media Networks have radically changed the way we interact with each other - Social Media Platforms like Facebook, Instagram and LinkedIn make it easy for us to stay connected, consume information and entertainment, network and be informed of the latest trends. Social is not just important for your personal life, it is also a really useful tool for businesses and brands.

LinkedIn is the world's largest professional network of influential and successful people with a rapidly growing global user base. This course covers theories and practical aspects of LinkedIn marketing for personal brands and businesses. It offers hands-on practical tips that guides participants through a step-by-step process of LinkedIn Marketing.

Facebook is the world’s unrivalled #1 Social Network. Together with its sister brand, Instagram which is the go-to network for millennials and Gen-Z, it is a formidable force in the world of social media. This course covers the basics of branding yourself and your company on Facebook and Instagram.

This course shows how to authentically and powerfully present your brand online. Unlock the full potential of LinkedIn, Facebook and Instagram and learn how to build an Impactful Personal or Business Brand Online in this course.

PRE-REQUISITES

• Learners are proficient in the English language and possesses basic IT and internet skills.
• Please set up your Personal LinkedIn account at https://sg.linkedin.com before attending the class.
• Participants are highly encouraged to bring their own laptops as there would be a hands-on session.

Objective

By the end of the workshop you will be able to:

1. The Digital Landscape today
2. Basics of Social Media Marketing
3. Importance of Branding: Business and Personal Branding
4. How to use Social Media to market yourself and your company’s brand
5. Understanding the key success factors to impactful branding in LinkedIn, Facebook and Instagram
6. Creating an engaging and captivating content strategy
7. Planning effective social media marketing strategies
8. Learn principles to increase engagement on social media
9. Monitor social media marketing campaigns and measure their success
10. Learn about emerging Social Media trends
11. Hands-on session on creating/improving your company or personal brand on LinkedIn

Outline

1. Introduction to Digital Marketing Basics
2. Understanding Social Media Fundamentals
3. Learn how to master your personal or company brand online
4. The 30 fundamental elements of value driving consumer spending
5. Understanding the key success factors to impactful branding in LinkedIn, Facebook and Instagram
6. Hands-on session on creating/improving your company or personal brand on LinkedIn
7. Case Studies: How companies and successful folks successfully branded themselves on Social Media Platforms in LinkedIn, Facebook and Instagram
8. Get informed on the important emerging digital trends

A. LinkedIn

COMPANY BRAND

• Creating and maintaining a LinkedIn Company Page
• Know how your business can interact with LinkedIn
• Accelerate your business goals via LinkedIn
• Define your value proposition to clearly show your customers and fans what you do well
• How to grow your network
• Techniques and Tactics of Posting Content (Content Marketing Strategy for LinkedIn)
• Increasing your search rankings on both LinkedIn and Google
• Leveraging LinkedIn paid ads
• Getting leads from LinkedIn
• Training your team on LinkedIn best practices
• Understanding Company Page insights and analytics
• Hands-On Session - Create your Company Brand from Scratch or how to enhance current profile

PERSONAL BRAND

• Understand how to engage on LinkedIn in a professional manner
• Setting up a Personal LinkedIn Profile
• Your employer brand elevated through LinkedIn
• Build trust and credibility online and become the go-to person in your field
• Growing your network on LinkedIn
• Create Content That Gets Shared
• Use Proven Strategies to Get More Followers and Fans
• Do’s and don’ts on LinkedIn
• Hands-On Session - Create your Personal Brand from Scratch or how to enhance current profile

B. Facebook

• Build and develop a powerful brand strategy for FB
• Differentiate between a FB Group and a FB Business Page
• Learn how to set up a Facebook Page exclusively for business use
• Explore ways you can build your audience by posting meaningful content that resonates with your fans
• Understand how to use advanced features including events and Facebook Story.
• Promote your business and engage with your followers by leveraging on comments and managing promotions.
• How to plan a Facebook Ad Campaign
• Comprehend how the tracking and analytics features work

C. Instagram

• Crafting a strong branding Strategy for Instagram
• Create an interesting and professional Instagram business profile.
• Use Instagram to increase your sales, brand recognition, and online presence
• Learn Instagram basics like hashtagging, keeping up with the latest trends, choosing the right photos, and creating an optimal posting schedule.
• How to use hashtags, filters and location tags to add interest and be discovered
• Understanding how Instagram Insights work
• Keep up with all the new features Instagram introduces to keep audience engaged

Who should attend

This course is designed for entrepreneurs, professionals and staff at all levels and any person who want to use Social Media (LinkedIn, Facebook and Instagram) effectively to promote their company or personal brand.

The course is suitable for participants across all industries and job functions, who want to leverage technology and the power of social media to maximize and reap its rewards.

Methodology

Practical approach:

Emphasizes practical skills through learning of key concepts of social media marketing and the key tenets of branding your company/personal brand online via the 3 major platforms of LinkedIn, Facebook and Instagram.

A combination of lectures, discussions, feedback and activities, including hands-on exercises are designed to enable participants to acquire the practical skills that you need to kick start.

Testimonial

Vanessa Chan's Profile

Vanessa has more than 20 years of experience in marketing and business development, and has worked in top firms in the insurance, transport, wellness, spa and retail sectors. She made the leap from traditional marketing to digital marketing when she joined GWH, one of Singapore’s biggest spa and wellness companies in 2013.

At GWH, she was in charge of digital marketing, focusing on developing and managing all the websites and Facebook pages of GWH’s multiple wellness brands. This included one full-fledged e-commerce website of an international skincare brand.

On top of being a very experienced marketer, Vanessa is also a translator and translation trainer, specialising in translation from Chinese to English. She holds a Bachelor of Business Administration from the National University of Singapore (NUS) and a Diploma in Translation & Interpretation from The Singapore Chinese Chamber Institute of Business (SCCIOB).

Vanessa delivers effective training sessions that are practical, interactive and fun. She is always excited about all things social and love imparting the knowledge to her students. Her enthusiasm and passion are infectious - be ready for an enjoyable and highly informative learning experience!

Vanessa’s key achievements and milestones:
Creating Facebook Viral Content. One FB post for a spa brand created viral buzz with 720 shares and a reach of 10,000 fans.
Instagram coverage at the inaugural DBS Marina Regatta in 2012
NDP Instagram Competition (organized by NDP & SGIG): Won in the #sgigNDPfavHome category
One of the exhibitors in Singapore’s first Instagram Exhibition in 2011
LinkedIn Profile: Highest "All Star" Status