How do you get customers to pay more for your product or service when everyone is cutting their prices? How do you differentiate yourself from your competitors in a hyper-competitive market? How do create ultra-loyal customers who keep on buying from you? The answer is by building a strong brand.

Having a strong brand puts you in a great winning position in a competitive market and guarantees growth. A strong brand helps customers make a decision about you a lot quicker and creates the right perception about your product or service in the customer’s mind. But building a brand in the digital age isn’t easy. Most businesses either don’t know how to go about building their brand, don’t see why they need a strong brand or simply can’t afford to engage a branding agency. As a result, they are losing out big time on their growth potential.

This course will empower you with all the fundamentals you need to build a strong customer-centric brand, build trust with your customers and drive your business success. You get insider knowledge and secrets to how super successful companies from startups to established businesses (B2B and B2C) have strategically built their brands in the digital age. You will also discover a highly effective framework and process to fast track your brand building on a budget. This course will transform your mindset about branding and empower you to grow your business exponentially.

Objective

After attending the course, participants will be able to:

• Understand how people buy goods and services today
• Understand what is a customer-centric brand and how brand perceptions are formed today
• Learn what successful businesses truly stand for
• Understand why having a strong brand is vital for business success
• Understand what business you are really in
• Learn the 5 essentials of brand building
• To position and differentiate your business
• Effectively articulate your brand story
• Create your brand personality
• Build your brand promises
• Deliver your unique brand experience
• Measure your brand success and course correct

Outline

Who should attend

Business owners, branding, marketing and communication professionals, social media marketers, content creators and corporate executives, who are interested in learning how to build a customer-centric brand that drives business success.

Course Pre-Requisites

Bring along your laptop as there will be some online exercises.

Also, bring an open mind and be present for an enlightening day of great learning and fun. Be prepared to work on individual and group exercises for a deeper understanding of the subject matter. You’ll be walking away with new ideas and great insights to help transform your brand and grow your business.

Speaker Profile

Ashok Miranda is an Author, Business Transformation Architect and founder of Transform and Transcend. Ashok is a much sought-after speaker, consultant and trainer. He is a company culture, branding, marketing and customer experience expert and thought leader. He is regularly invited to speak at major industry conferences and seminars, Singapore’s top universities and at the Singapore Chambers of Commerce. During his 16-year corporate tenure with leading global media companies; Walt Disney Television and Sony Pictures, Ashok has built strong brands across Asia and won several regional and international awards for marketing and branding excellence.

Ashok's thought-provoking, inspiring and insightful talks, workshops and training programs have sparked change and transformed the mindset of thousands of business leaders, owners, founders and executives across Southeast Asia.