Are you facing intense competition in your business area? Is it becoming more difficult to understand what your customers really want? If you want to increase sales, you need to know how your customers make their purchase decisions and what their inner voices are. Do you know about one effective methodology called Enneagram which was already in use since the 1960s?

If you know Enneagram, a powerful and effective personality profiling system, you can help to boost your company’s sales. You would be able to classify your customers into one of the 9 different personality types and take the most effective approach to sell your products/ services. When you do things aligned with the inner voices of the customers, you increase your chances of sales success.

Objective

By the end of the workshop, you will be able to:
1. Understand the 9 Enneagram types and appreciate why people behave or react in certain ways
2. Identify what motivates and demotivates your customers
3. Use the most effective approaches to close sales

Outline

Who should attend

Sales professionals, Front-line Staff and anyone who has to handle customers and boost sales

Methodology

1. Lecture
2. Case studies
3. Group discussion and group presentation
4. Video clips
5. Reflection

Koh Gim Liong's Profile

Trainer & Consultant
CA (Singapore), CFA Chartholder
Associate Adult Educator (Institute of Adult Learning)
Member, CFA Society Singapore


Koh Gim Liong has worked in the civil service and private sector for more than 10 years before his career switch to training. His experience is diversified and covers training, financial advisory, project management, ERP implementation, business process re-engineering, auditing, financial and operations management.

He began his career as an auditor in an international accounting firm before joining the public sector as an accountant in the Accountant-General’s Department, Ministry of Finance. Subsequently, he was posted to the Singapore Police Force and put in charge of the finance operations and implementation of key financial initiatives. At the Ministry of Education, he was managing the budget and evaluating budget proposals. Gim Liong also worked in a listed financial institution where he led the team responsible for accounting (covering operations, acquisitions and investment products).

In the area of training, Gim Liong has facilitated more than 1,000 workshops with learners from more than 10 countries Over the past 18 years, he has been sharing his knowledge and experience in areas like financial advisory, accounting, investing, budgeting, procurement, outsourcing as well as the governance and policy-related framework in the Singapore public sector. He has extensive experience in managing learners with diverse cultures and backgrounds, given his interactions with participants from countries in ASEAN, Middle East, India, Pakistan, Russia, China, Bhutan, etc. Outside Singapore, he has conducted programmes in Cambodia, Laos, Myanmar, Vietnam, Nauru, Palestine, Jordan and Qatar. On professional courses, he has taught CFA Level 1 Preparatory Programme and Financial Accounting (both English and Mandarin) and Management Accounting. With deep experience in the curation and development of blended courses (e-Learning with classroom/virtual training), he has contributed to the development of several new milestone programmes for public officers and also partnered with an established training service provider on the successful rollout of a Singapore Workforce Skills Qualifications (WSQ) programme on budgeting.

Gim Liong graduated with a Bachelor’s degree in Accountancy (Hons) (Nanyang Technological University). He is a Chartered Accountant of Singapore and Chartered Financial Analyst (CFA) holder. His passion for learning has also led to him obtaining certificates in insurance and investments (awarded by the Singapore College of Insurance), Advanced Certificate in Training and Assessment (Facilitated Learning) (ACTA), Enneagram and Neuro Linguistic Programming. In recognition of his significant experience and contribution in training delivery, Gim Liong has received the Associate Excellence Award from Civil Service College in 2018 and 2022 and is currently an Associate Adult Educator (Institute of Adult Learning).