Without content, your business is simply not visible in the digital age. Every company needs to be a media company today and put out consistent and on-brand content to get noticed, attract leads and build a community. But creating compelling content that your prospects are looking for is really hard today. With so many content options and so many channels, most businesses are struggling with their content strategy and not getting the results they desire. Others simply haven’t really started harnessing the power of content marketing and are losing out on a highly effective way to reach new customers and grow their business. With content chaos and content saturation on our social media feeds, there’s a lot of content being wasted and not effective in attracting and converting prospects to customers.

This novel 2-day course reveals new and highly effective content creation strategies to successfully create and distribute content today, for any business. From blogs to videos, Instagram to influencers, and webinars to podcasts, learn how the best brands create stunning and highly engaging content. Get insider secrets on how you can strategically ramp up your content creation with minimal cost to substantially increase leads and exponentially grow your community and your business.

Objective

After attending the course, participants will be able to:

• Understand how content marketing has evolved
• Understand what content customers want to engage with today
• Understand the difference between paid, owned and earned media
• Create the content strategy for their business
• Create their customer personas
• Design the customer journey and align content for each stage
• Learn micro-storytelling
• Find out the best channel strategy for your content and brand
• Write compelling blogs and articles that get attention fast
• Learn how to write emails that get opened and drive prospects to take action
• Create compelling content on Facebook, Instagram, YouTube and LinkedIn
• Do ‘live’ broadcasts and how to promote and build anticipation
• Create Podcasts and Webinars
• Repurpose content across channels
• Maximize your content budget and plan your content schedule
• Plan and automate your content rollout
• Measure content success and ROI

Outline

Who should attend

Business owners, branding, marketing and communication professionals, social media marketers, content creators and corporate executives who want to learn how to create amazing content on a budget that gets attention, provides quality leads and grows your business

Methodology

A combination of mini-lectures, dynamic presentations, discussions and interactions, as well as immersive, hands-on group and individual exercises. All designed to enable participants to internalize the ideas and concepts presented and effectively apply these at their work or business. A workbook will be provided for participants to follow along and make notes.

Course requirements

Your own laptop is required. Bring an open mind and be present for an enlightening 2 days of great learning and fun that will transform you into a super confident content creator. Please note that we will be creating live video content using mobile phones so no camera shy people! No prior knowledge of content creation is needed.

Speaker Profile

Ashok Miranda is an Author, Business Transformation Architect and founder of Transform and Transcend. Ashok is a much sought-after speaker, consultant and trainer. He is a company culture, branding, marketing and customer experience expert and thought leader. He is regularly invited to speak at major industry conferences and seminars, Singapore’s top universities and at the Singapore Chambers of Commerce. During his 16-year corporate tenure with leading global media companies; Walt Disney Television and Sony Pictures, Ashok has built strong brands across Asia and won several regional and international awards for marketing and branding excellence. He is a Hubspot certified inbound digital marketer.

Ashok's thought-provoking, inspiring and insightful talks, workshops and training programs have sparked change and transformed the mindset of thousands of business leaders, owners, founders and executives across Southeast Asia.