| Event Profile | |
| Class/ Online | Classroom |
| Date | April 16 - 17, 2019 |
| Time | 9:00am to 5:00pm |
| Venue | Mandarin Orchard Singapore 333 Orchard Road Singapore 238867 |
| Fee | 7% GST will apply SGD 990.003 & above: SGD970.00 each For Member SGD 940.5 3 & above: SGD921.5 each |
| Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
| Trainer | |
| Activity | |
How to attract, convince and convert your prospects and grow your business fast.
The way people buy goods and services has drastically changed in the last few years. The old ways of digital marketing are no longer proving effective. This is your opportunity to equip yourself with new digital marketing skills at Singapore’s most comprehensive and up to date 2-Day digital marketing masterclass. Designed to fast-track your learning and massively upgrade your digital marketing skills, this novel course empowers you with new and highly effective marketing strategies to be a master digital marketer. Get the right and relevant knowledge along with practical tips and tricks to attract and win more customers and transform and grow your business exponentially. Be a digital marketing expert who is aware and understands the latest trends in digital marketing.
The way people buy goods and services has drastically changed in the last few years. The old ways of digital marketing are no longer proving effective. This is your opportunity to equip yourself with new digital marketing skills at Singapore’s most comprehensive and up to date 2-Day digital marketing masterclass. Designed to fast-track your learning and massively upgrade your digital marketing skills, this novel course empowers you with new and highly effective marketing strategies to be a master digital marketer. Get the right and relevant knowledge along with practical tips and tricks to attract and win more customers and transform and grow your business exponentially. Be a digital marketing expert who is aware and understands the latest trends in digital marketing.
Objective
After attending the course, participants will be able to:
- Understand how digital marketing has evolved
- Understand how people buy products and services today
- Discover the customer journey of your smart customer
- Learn the 8 Step Digital Marketing Transformation process
- Design a marketing funnel that delivers consistent high-quality leads
- Create highly effective content across social and digital channels (YouTube, Facebook, Instagram, LinkedIn)
- Create highly effective Ads for Facebook, LinkedIn and Google Ads
- Understand digital marketing metrics and analytics
- Learn new retargeting and customer win back strategies
Outline
- The evolution of digital marketing and what is working and not working today
- How people buy today, how it has dramatically changed from a few years ago
- Customer personas and why most marketers are getting this wrong
- Customer digital purchase journey and why this is important for marketing success
- Content mission and digital channel content strategy (YouTube, Facebook, LinkedIn, emails, website)
- Creating compelling content that your customers need (blogs, ebooks, emails, videos)
- Social media content strategy designed for today (Facebook, Instagram, YouTube, LinkedIn)
- Paid search (Google Ads) and paid social Ads current best practices (Facebook, Instagram, LinkedIn, YouTube)
- The power of an automated marketing funnel and how to design one (attraction to conversion)
- Create lead magnets and landing pages that convert
- Email automation and follow up sequences
- Google analytics, budgeting and ROI optimization
- Retargeting and winning back customers
Who should attend
Marketing, branding and communication professionals looking to upgrade their skills and transform their businesses. Employees interested in digital marketing and branding and looking to be future ready.
Course requirements
Bring along your laptop as there will be some online exercises.
Also, bring an open mind and be present for an inspirational 2-days of great learning and insights that will transform your mindset and your business. Some basic knowledge of digital marketing is required.
Course requirements
Bring along your laptop as there will be some online exercises.
Also, bring an open mind and be present for an inspirational 2-days of great learning and insights that will transform your mindset and your business. Some basic knowledge of digital marketing is required.
Methodology
A combination of mini-lectures, discussions and interactions, as well as immersive, hands-on group and individual exercises. all designed to enable participants to internalize the ideas and concepts presented and effectively apply these to the work and business. A workbook will be provided for participants to follow along and make notes.
Speaker Profile
Ashok Miranda is a Business Transformation Architect and founder of Transform and Transcend. He is the author of the book; Culling Culturitis: How to Rid Your Company of this Toxic Disease and Build a Winning Company Culture. Ashok is a much sought-after speaker, consultant and trainer. He is a company culture, branding, marketing and customer experience expert and thought leader. He is passionate about building purpose-driven companies and customer-centric brands that emotionally resonate with today's smart and savvy customers. Ashok has built strong brands across Asia during his 16-year corporate tenure with leading global media companies; Walt Disney Television and Sony Pictures.
He has won 43 international and regional awards for marketing and branding excellence, for himself and the teams he has led. Ashok's inspiring and insightful talks, workshops and training programs have sparked change and transformed the mindset of thousands of business leaders, owners, founders and executives across Southeast Asia. He is also a Hubspot certified inbound digital marketer.
He has won 43 international and regional awards for marketing and branding excellence, for himself and the teams he has led. Ashok's inspiring and insightful talks, workshops and training programs have sparked change and transformed the mindset of thousands of business leaders, owners, founders and executives across Southeast Asia. He is also a Hubspot certified inbound digital marketer.
