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    Event Profile
    Date Mar 08, 2019
    Time 9:00am to 5:00pm
    Venue Mandarin Orchard Singapore
    333 Orchard Road
    Singapore 238867
    7% GST will apply
    SGD 490.00
    3 & above: SGD460.00 each
    For Member
    SGD 465.5
    3 & above: SGD437 each
    NoteBreakfast, two tea breaks and buffet lunch will be served; complimentary car parking coupon will be provided upon request
    Other Date(s)1) May 31, 2019
    2) Sep 03, 2019
    3) Dec 03, 2019
    You may reach us via
    T: (65) 9879 6267
    To register via fax, fill in This Form and fax to (65) 6310 5430.
    No matter what profession you choose to pursue, your ability to put ideas across clearly and effectively is an essential business skill for executives to advance in their career. Yet workers feel the need to choose between writing well and writing fast at work.

    Sometimes the only exposure you may have to higher management is through your writing. If your messages are clear and concise, they convey an impression of you being a well-organized person who knows exactly what is needed and how to make things happen. Messages that are vague, incoherent and weak may compromise your chance of a promotion and can tarnish your professional reputation.

    Regardless of how seldom you need to express your ideas in writing, you should acquire and develop the skill to do it well. However the ability to write well does not always come naturally.

    This practical workshop is designed to empower you to write effectively in email communication to achieve the results you want in the shortest amount of time through a simple, step-by-step approach based on the fundamentals of effective business writing.
    At the end of this highly-interactive workshop, successful participants will learn to:
    • Understand the differences between oral and written communication
    • Recognize and avoid common mistakes in business writing
    • Master the 5Cs of effective business writing
    • Develop clear and relevant subject headlines
    • Express ideas clearly and be easily understood the first time
    • Write concisely to get to the point
    • Use a positive tone in all your messages
    • Write courteously to show respect for your reader
    • Practise good email etiquette to improve professionalism in your writing
    • Adopt the 4-point plan writing format to create a logical flow
    • Motivate your audience to take action every time
    • Acquire the skill to write effectively, professionally and confidently!
    Understand the fundamentals of Professional Email Writing
    • Difference between oral and written communication in business
    • The 5Cs of effective business messages
    • Avoid common mistakes in business writing

    Focus on Clarity and be easily understood
    • Choose concrete and familiar words
    • Avoid obsolete and flowery language
    • Use clear and effective subject headlines

    Write with Conciseness and get to the point clearly
    • Eliminate wordy expressions that are cumbersome to read
    • Reduce word combination
    • Avoid unnecessary repetition

    Foster goodwill through professional email etiquette
    • The Dos & Don’ts of email writing
    • Be respectful, sincere and tactful
    • Write with a positive tone

    Choose the proper writing style and format
    • When to use formal and informal language
    • Adapt your writing style to different levels of audience
    • Master the 4-point plan process
    Who should attend
    This course is suitable for all levels of staff from senior and mid-managers, supervisors, executives, frontline personnel to those who seek to improve their professional skills in business writing.
    Highly experiential with bite size lectures, individual and group writing practice, presentation, team activities, video clips. You will take away a comprehensive workbook packed with tips and advice you can apply immediately.
    Ï would recommend this workshop to my friends and colleagues as Betty makes this course very fun and engaging. She is also very friendly and helpful to us. I didn’t feel shy or afraid to ask questions or voice out. Thank you, Betty!”
    Ng Wei Xuan, Jurong International

    “This workshop is effective and gave me a better understanding on how to respond to various types of emails. I also learn how to turn negative emails into positive emails. I also enjoyed the group participation.”
    Divya, Jurong International
    Betty's Profile
    Betty graduated with honors from San Francisco State University. She is a Certified Professional Trainer (IPMA, UK), a Certified Neuro-Linguistic Programming Practitioner (NFNLP, USA), an Associate Lecturer in Business Communication with SIM Global Education (winner of the SIM 2015 Teaching Merit Award). In 2009, Betty was certified by Nobel Prize Nominee, Professor Tony Buzan as a MindMap and iMindMap Advanced Instructor facilitating the revolutionary Mind Mapping® technique. Betty is also a Certified Instructor of Dr Edward de Bono's Six Thinking Hats® Method and Lateral ThinkingTM Application.

    Betty was appointed as Director of Client Services at a renowned litigation law firm in San Francisco, USA for over a decade to manage the Asian clientele market due to her unique trilingual capability. Her passionate customer centric attitude led her to a prestigious Bronze Medal award for outstanding achievement in Service Excellence by the World Journal in the US. She had appeared on multiple radio talk shows for AM1450 in San Francisco and FM938 Live! in Singapore. Her articles were published in the Singapore Straits Times as well as India's Hindustan Times. Her corporate experiences span across major industries in the aviation, financial & legal sectors.

    Some of her participants were from Wharf T & T (Hong Kong), Drydocks World Southeast Asia (Government of Dubai), National University of Singapore, National Heritage Board, Singapore Discovery Centre, Singapore Police Force, Singapore Prison Service, Changi Airport Group, Jurong Town Corporation, Singapore Tourism Board, Health Promotion Board, Ministry of Home Affairs, Inland Revenue Authority of Singapore, Land Transport Authority, Reed Exhibitions, United Overseas Bank, OCBC Bank, Singapore Telecommunications Ltd, ExxonMobil Asia Pacific Pte Ltd, ComfortDelGro Corporation Ltd & KPMG LLP, among many others.

    Betty believes in the power of maximizing one's potential by improving and changing oneself from the inside out. Her passion is in helping individuals be the best they can be.
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