"Clarity in business writing is not a luxury" Sir Richard Branson, Founder, Virgin Group

In the workplace, your writing speaks volume about you. Whether you are crafting a three-line message or a 300-page report, you need to write in a polished, professional way regardless of your profession or position within the company. When you are fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. This is a fatal business mistake. If people cannot see you physically then they will start judging, you from the way you write and present your point of view electronically or otherwise.

Writing professionally is a skill you must cultivate to succeed. You will lose time, money and influence if your e-mails, proposals and other important documents fail to win people over. Founder of Ogilvy and Mather, David Ogilvy mused: "People who think well, write well... Good writing is not a natural gift. You have to learn to write well".

This result-oriented and high-impact workshop will show you how you can present yourself at the top of your game in every e-mail, memo, report and presentation.

Objective

By the end of the workshop you will be able to:

• Distil your message into a well targeted statement
• Use language appropriately; write clearly, concisely and correctly
• Bring a new level of confidence in your writing by acing the elements of style
• Write for internal and external customers
• Write informative and persuasive emails fast
• Speed write opening and closing sentences
• Express appropriate tone in business writing
• Get your message across fast while commanding respect and attention
• Stop procrastinating and push past writer’s block
• Master the tricks of editing your own writing

Outline

Module One: The importance of planning
Identifying your purpose
Reader analysis- who your audience is and what information to focus on

Module Two: Thought Organization
Presenting key ideas-ascending and descending outlines
Content development-different styles of presenting reasoning
Calling to action: What are your readers supposed to do next?

Module Three: Writing Essentials
The 7 Cs of Business Writing
Common Errors in Business Writing
Paragraph Content: Writing a single main idea in each paragraph
Paragraph Order: Presenting the subject coherently

Module Four: Attitude and Perspectives for Impact and Persuasion
Stressing on positives to set a certain mood to evoke certain action in readers
Setting the tone to express your attitude toward the reader

Module Five: Differences in Writing The 4 types of Business Communication
Results-Oriented Communication
Informational Communication
Negative Communication.
Persuasive Communication

Module Six: Editing and Proofreading
Editing the introduction, format and conclusion
Editing sentences to make writing clear, concise, cohesive
Sounding more assertive and powerful with the active voice
Parallelism-persuade by adding balance and rhythm to sentences
Subject-verb agreement and pronoun referencing

Who should attend

This workshop is highly relevant for working professionals, secretaries, support staff and executives

Methodology

This is an action-oriented workshop comprising analysis of writing samples, writing tasks, group discussions and activities. Participants will be constantly challenged and checked to measure their ability to handle the various types of business writing.

Testimonial

I can immediately implement the structure and template to my work. Ms Sandra is very warm and customized the course for participants. I am very fortunate to attend the course in a small group and the training facilities is very good..
ISEAS-Yusof Ishak Institute

Sandra had simplified the structure and made it easier for us to comprehend. She has added video clips to liven the workshop. Sandra is always willing to share all the informations and skills that she knows.
Care Corner Singapore Ltd

Mdm Sandra Daniel's Profile

TRAINER’s BIO: Sandra Daniel, ICF, PCC Coach, Certified ICAgile Coach, Certified Applied Neuroscience Coach, EQ Six Seconds Certified Coach

Sandra Daniel is the Senior Managing Partner with a Consulting company. Over the last three decades, she has been transforming leadership and workplaces to be more adaptable, relevant, and nimble through coaching, mentoring, consulting, facilitative training, and course development. She is a highly interactive and engaging international trainer and speaker specializing in topics related to influential leadership, coaching and mentoring, emotional intelligence, and communication. She has trained clients from diverse organisations and industries namely, government services, banking, manufacturing, education, insurance, and hospitality

Qualifications and Certifications:

• Master of Science in Training and Human Resource Management
• Bachelor of Arts in English and Business
• Graduate Diploma in Communication and Innovation
• Diploma in Training and Development
• ACTA Certified Trainer
• International Coach Federation (ICF), Certified ACC, PCC
• ICAgile Certified Professional Coach
• Certified ICAgile-Leading with Agility
• Certified ICAgile-Agility in Enterprise
• Certified Behavioural and Career Coach
• Certified Six Seconds EQ Coach, Practitioner, Facilitator, Assessor and Brain Profiler
• Certified Applied Neuroscience Coach
• Executive Certificate in Design Thinking
• Certified Agile Leader (Teams and Organizations) SCRUM ALLIANCE
• Certified Stress Management Consultant
• Certified Critical Thinking and Research Analyst
• Certified Advanced Behavioural Analyst and DISC Accredited Administrator
• Certified in Evaluating Truthfulness and Credibility
• Enneagram Spectrum Practitioner and Coach
• Certified SCRUM Master
• Lean Six Sigma Black Belt
• Certified Facilitator in Design Leadership and Design Thinking
• LEGO® SERIOUS PLAY® Certified Facilitator