Event Profile | |
Class/ Online | Classroom |
Date | November 23, 2017 |
Time | 9:00am to 5:00pm |
Venue | Mandarin Orchard Singapore 333 Orchard Road Singapore 238867 |
Fee | 7% GST will apply SGD 490.003 & above: SGD470.00 each For Member SGD 465.5 3 & above: SGD446.5 each |
Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
Trainer | |
Activity |
With the professional landscape changing rapidly, we all need to keep working on our credibility and visibility for career advancement. Whether you run a business or work for a company, developing a reputation and becoming known for the right skills, competencies and talents is vital to getting a new job, a coveted promotion and achieving your potential in your career. By developing your personal brand, best opportunities at work find you instead of you searching for them!
Objective
At the end of this course, participants will be able to:
- Understand their unique talents, values and strengths
- Develop their personal brand position
- Learn how to develop their brand in the online world
- Learn how to develop their brand in the physical world
Outline
- What is Personal Branding
- How it can help your career
- Identifying your strengths and values
- Defining your positioning statement
- Performing competitive research in your industry
- Identifying your stakeholders
- Crafting your personal stories
- Developing your communication plan
- Leveraging social media to build your brand
- Other online tools to build your personal brand
- Building your brand in the physical world
- Building authority
Who should attend
This course is meant for all executives and working professionals who feel they aren’t reaching their full potential at work, and want to enhance credibility and visibility with their colleagues, bosses and industry professionals.
Swati Joshi's Profile
Swati Joshi is a speaker, trainer and digital expert. She is the founder and CEO of a digital marketing company which helps businesses to enhance their digital presence, get more traffic, generate leads, convert leads to sales and build brand authority through digital marketing, PR and growth hacking techniques. She is also the author of the Amazon bestselling book on digital marketing: 'Untangling the Web: Developing a Blueprint for Digital Marketing'.
After graduating as an engineer, Swati worked with some of the largest global corporations where she serving as a business consultant. She has worked across the USA, Europe and Asia to gain invaluable global perspectives on business, brand-building and communications strategy. She has complemented her technical and business background with digital marketing skills from Stanford University. Additionally, she has gained inter-disciplinary skills from prestigious institutions like IDEO (design thinking), Google (analytics) and General Assembly (social media marketing).
Swati blogs regularly and contribute to publications like The Huffington Post, Executive Lifestyle and others. As a technology and business enthusiast, she is associated with many startups in the thriving entrepreneurial scene of Singapore, and provides guidance and training on digital marketing to several ventures. As a mother and a woman entrepreneur, she works with and helps other dynamic women to succeed by associating with organizations like CRIB Society and Athena Network. She also supports charitable causes like children's education and digital empowerment in her spare time.
After graduating as an engineer, Swati worked with some of the largest global corporations where she serving as a business consultant. She has worked across the USA, Europe and Asia to gain invaluable global perspectives on business, brand-building and communications strategy. She has complemented her technical and business background with digital marketing skills from Stanford University. Additionally, she has gained inter-disciplinary skills from prestigious institutions like IDEO (design thinking), Google (analytics) and General Assembly (social media marketing).
Swati blogs regularly and contribute to publications like The Huffington Post, Executive Lifestyle and others. As a technology and business enthusiast, she is associated with many startups in the thriving entrepreneurial scene of Singapore, and provides guidance and training on digital marketing to several ventures. As a mother and a woman entrepreneur, she works with and helps other dynamic women to succeed by associating with organizations like CRIB Society and Athena Network. She also supports charitable causes like children's education and digital empowerment in her spare time.