| Event Profile | |
| Class/ Online | Classroom |
| Date | November 14, 2017 |
| Time | 9:00am to 5:30pm |
| Venue | Holiday Inn Singapore Orchard City Centre 11 Cavenagh Road Singapore 229616 |
| Fee | SGD 335.00 For Member SGD 318.25 |
| Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
| Trainer | |
| Activity | |
Leadership branding is a lot about discovering your authentic self, harnessing the passions that drive you and embracing the values that you live by. It is about how your values, passions and purpose come together in the way you interact, conduct and communicate. Your leadership brand is also how your audience views you. Once people recognise who you are, know what you stand for and associate you with a specific area of expertise, they seek you. By building, aligning and taking charge of your leadership brand, you attract the right opportunities and make an impactful presence that reflects your values, passions and goals on paper, online and in person.
Objective
By the end of the session, participants will be able to:
- Understand how to raise visibility through Leadership Branding and strategic Thought Leadership
- Have a clear and concise Brand Statement with their Unique Differentiating Value at the core
- Uncover techniques to enhance their Digital Footprint
- Take charge of defining the way the world views them
Outline
INTRODUCTION + THE WHYS AND WHATS OF BRANDING
Introduce the concepts of leadership perspectives and branding ideas. Analyse the need for leadership branding and the effects of the same
LEADERSHIP PERCEPTION AND THE REPUTATION QUOTIENT
Go into detail on the internal and external perceptions of leaders and how it can be aligned for maximum value.
REFLECT: CRAFT YOUR UNIQUE DIFFERENTIATING VALUE
How to cut the clutter in a crowded marketplace and be visible, authentic and transparent as a leader
REVEAL: LEADERSHIP BRAND STATEMENT + ONLINE PRESENCE (Digital Footprint)
Portray the leadership brand across the online, offline and in-paper channels such that it communicates a single effective message.
RADIATE: THE EXPERIENCE OF YOU- WALK THE TALK
Organically grow the Thought Leadership to elevate influence and be regarded as an expert or go-to-person in your field of work
DISCUSSION AND QUESTIONS
Introduce the concepts of leadership perspectives and branding ideas. Analyse the need for leadership branding and the effects of the same
LEADERSHIP PERCEPTION AND THE REPUTATION QUOTIENT
Go into detail on the internal and external perceptions of leaders and how it can be aligned for maximum value.
REFLECT: CRAFT YOUR UNIQUE DIFFERENTIATING VALUE
How to cut the clutter in a crowded marketplace and be visible, authentic and transparent as a leader
REVEAL: LEADERSHIP BRAND STATEMENT + ONLINE PRESENCE (Digital Footprint)
Portray the leadership brand across the online, offline and in-paper channels such that it communicates a single effective message.
RADIATE: THE EXPERIENCE OF YOU- WALK THE TALK
Organically grow the Thought Leadership to elevate influence and be regarded as an expert or go-to-person in your field of work
DISCUSSION AND QUESTIONS
Who should attend
Mid-career professionals and anyone is seeking to enhance their intrapreneurial spirit and take on leadership roles. This is also for leaders who are aspiring to elevate their influence and grow their Thought Leadership.
Methodology
- The workshop will include mini-lectures, interactive and interesting hands-on exercises that help reinforce the branding messages and kick-start the leadership branding journey.
- All participants will receive a Brand Leadership Workbook that will include all hands- on exercises and activities that they can complete and review. This will also serve as a reminder of key learning points.
- It will be a combination of trainer-led discussions with an emphasis on clear action points and practical strategies.
Harini Chari's Profile
Harini Chari is a leadership & brand strategist by education, social entrepreneur by profession and a people developer by passion. She energizes and empowers leaders such that they are seen, heard and sought.
Having worked in starkly different cultures including Helsinki, New York, India, Singapore, Vietnam, Indonesia and China, she constantly reinvents herself to stay relevant in each market. Combining her personal learnings with her innate thought leadership and brand storytelling skills, she helps connect the dots for her clients such that they cut the clutter and offer an impactful leadership experience.
With over 18 years of experience working in Asia, USA and Europe, she has led the brand strategy for organizations such as Amcham- Finland and National Council of Social Service- Singapore and worked with brands like L’Oreal, Nestle and Tiffany’s at Mc Cann Erickson.
She has had the privilege of empowering audiences at the Workforce Development Authority (Singapore), Shell (India & Indonesia), Eastman Chemicals (China), British Council (Vietnam) and INSEAD for the Finnish Business Council. She has delivered the key note address at the Leadership& Entrepreneurial Spirit Conference (Amway, Finland), Leadership in the Digital Age (Vietnam Digital Academy, Vietnam) and has been featured on Singapore & Swedish television news channels.
Harini’s unique style is based on a holistic approach which helps her clients create impact for themselves and others. By exploring inner core values and aligning them with outer business decisions, she helps her audience connect the dots between their values, passions and goals and present themselves in a compelling manner offline, online and in-paper.
A career and leadership brand consultant at global outplacement firm, Lee Hecht Harrison, she has coached leaders and professionals across industries and functions. She is also a consultant and trainer at Management Development Institute of Singapore, Training Edge International and Temasek Polytechnic.
Harini has a Masters in Advertising from Michigan State University (USA) and is a REACH (Pioneer Institute in Personal Branding, USA) certified Personal Branding and 360-degree strategist. She is based in Singapore and currently directs and manages her social enterprise, Brand YOU.
Having worked in starkly different cultures including Helsinki, New York, India, Singapore, Vietnam, Indonesia and China, she constantly reinvents herself to stay relevant in each market. Combining her personal learnings with her innate thought leadership and brand storytelling skills, she helps connect the dots for her clients such that they cut the clutter and offer an impactful leadership experience.
With over 18 years of experience working in Asia, USA and Europe, she has led the brand strategy for organizations such as Amcham- Finland and National Council of Social Service- Singapore and worked with brands like L’Oreal, Nestle and Tiffany’s at Mc Cann Erickson.
She has had the privilege of empowering audiences at the Workforce Development Authority (Singapore), Shell (India & Indonesia), Eastman Chemicals (China), British Council (Vietnam) and INSEAD for the Finnish Business Council. She has delivered the key note address at the Leadership& Entrepreneurial Spirit Conference (Amway, Finland), Leadership in the Digital Age (Vietnam Digital Academy, Vietnam) and has been featured on Singapore & Swedish television news channels.
Harini’s unique style is based on a holistic approach which helps her clients create impact for themselves and others. By exploring inner core values and aligning them with outer business decisions, she helps her audience connect the dots between their values, passions and goals and present themselves in a compelling manner offline, online and in-paper.
A career and leadership brand consultant at global outplacement firm, Lee Hecht Harrison, she has coached leaders and professionals across industries and functions. She is also a consultant and trainer at Management Development Institute of Singapore, Training Edge International and Temasek Polytechnic.
Harini has a Masters in Advertising from Michigan State University (USA) and is a REACH (Pioneer Institute in Personal Branding, USA) certified Personal Branding and 360-degree strategist. She is based in Singapore and currently directs and manages her social enterprise, Brand YOU.
