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    Event Profile
    Date Apr 13, 2018
    Time 9:00am to 5:00pm
    Venue Mandarin Orchard Singapore
    333 Orchard Road
    Singapore 238867
    7% GST will apply
    SGD 520.00
    3 & above: SGD490.00 each
    For Member
    SGD 494
    3 & above: SGD465.5 each
    NoteBreakfast, two tea breaks and buffet lunch will be served; complimentary car parking coupon will be provided upon request
    Other Date(s)1) Mar 01, 2019
    2) Jun 14, 2019
    3) Sep 13, 2019
    You may reach us via
    T: (65) 9879 6267
    To register via fax, fill in This Form and fax to (65) 6310 5430.
    “Sometimes you don't realize your own strength until you come face to face with your greatest weakness”

    Brand building has been widely acknowledged as an effective tool to help companies and organisations to differentiate themselves and to attract target customers. To create value for employees, customers and key stakeholders, and to build meaningful relationships with them, companies and organisations must first gain a fundamental understanding on where their brands stand in the current state before they can take correct strategies.
    In this workshop you’ll learn a variety of tools and techniques that can be adopted to conduct an independent in-house audit to gather critical insights for your brand, and save you lots of money in the process.

    By the end of the workshop you’ll have developed a framework to conduct a Brand SWOT analysis to determine the current state of your brand’s health.
    • Understand what is Brand Audit, its scope and what it can achieved
    • Learn the different tools, techniques and tips in conducting a brand health check
    • Experience a “live” Brand Audit Experiment and put practice into practical actions
    • Identify the key brand touchpoints that drives perceptions
    • Identify the brand’s strengths and weaknesses
    Who should attend
    Marketers, Business owners, entrepreneurs, leaders, executives and managers who wants to gain competitive advantage through identifying the gaps and opportunities to take their brands to the next level.
    This course is highly hands-on and interactive; 30% concept and 70% practice.

    The course includes the use of: 
    • Group discussion
    • Worksheets
    • Brand Audit Tools
    • Self-evaluation and feedback
    “Excellent interaction with the trainer who is generous with her sharing of knowledge and advice”
    Ms May Goh, Director – Corporate Communications Office, Ngee Ann Polytechnic

    “Trainer’s knowledge and experience are excellent”
    Ms Sarah Sultan, Marketing Executive, National Library Board
    Catherine Chai's Profile
    Catherine is a strategic brand advisor, and author of From Bland to Brand – the essential handbook for Asian businesses. Forward-looking Asian businesses go to her to help them accelerate their brand growth and ignite a brand-driven culture.

    She has worked on over 100 projects in various sectors such as education, FMCG, construction, technology, hospitality, F&B, publishing, professional services, healthcare etc. Some prominent brands include Raffles Hotels & Resorts, Singapore Management University, Kao Corporation, Cerebos, TDK, Eu Yan Sang, Bee Cheng Hiang, Times Publishing, just to name a few.

    Catherine has a long and successful track record as a consultant, trainer, facilitator, speaker and educator working in settings ranging from business, local government and NPO sectors.

    She trains and facilitates a wide variety of workshops from C-suite to operational level. She obtained her MBA from University of Melbourne and a degree in Business Administration from National University of Singapore.

    Professional Certifications
    • Certified Practicing Management Consultant (Singapore Business Advisors & Consultants Council)
    • Certified Scope IP™ Consultant (Intellectual Property Office of Singapore)
    • WSQ Advanced Certificate in Training & Assessment (Singapore Workforce Development Agency)
    • Dynamic Facilitation Practitioner
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