When the stakes are high, call a lawyer. Those silver-tongued orators are masters of persuasion. Projecting confidence and a commanding presence, they control the courtroom or boardroom with ease. Who better to teach you how to give a compelling and persuasive business presentation?

In this high-impact, two-day workshop, you will learn some of the tricks of the legal profession: how to size up a demanding business audience, develop rapport and connect with them, and present the evidence in the form of slides, stories, and other media. You will also learn how to craft a clear and compelling message and deliver it with impact. Finally, you will work with a checklist to make certain that you take advantage of every golden opportunity.

All participants will have the opportunity to deliver a short presentation (highly recommended).

WARNING: This is not a typical presentation skills course. The focus is on substance, persuasiveness, and impact. We will not waste your time trying to teach you how to articulate, breathe or speak the Queen’s English in two days. We will debunk a lot of conventional wisdom about business presentations and give you the tools you need to be a commanding, compelling, and persuasive presenter. You should expect to be challenged, provoked, and to encounter unconventional ideas.

Objective

Outline

Introduction

• What Makes a Presentation Great?
• The Three Components of a Presentation
• Overcoming Stage Fright and Projecting Confidence
• Your Credibility — Walk and Talk Like a Lawyer
• Meet the Jury

Developing Your Message

• What is Your Purpose and Objective?
• What is Your Message?
• The ACI Formula
• Character, Logic, and Emotion
• The Money Phrase

Presenting Your Case

• Your Opening Statement
• The Body: Organizing Your Ideas
• Your Closing Argument

Delivering Your Message: Courtroom Demeanor

• Making the Connection
• Charisma and Presence
• Your Voice
• Body Language — Do’s and Mostly Don’ts
• The Silver-Tongued Orator — The Power of Words
• The Q&A — Holding Up Under Cross Examination
• In Case of Emergency ...

Persuading the Jury: The Burden of Proof

• Cialdini’s Six Weapons of Influence
• Whoever Frames the Question Wins
• Persuasion by the Numbers
• Beyond Persuasion — Changing Minds
• The Witness Testifies — Telling Your Story

Presenting the Evidence

• Exhibit A — Visual Aids
• Slides — Guilty or not guilty?
• Flip Chart and Whiteboard
• Exhibit B — Prop and Demonstrations
• Presentation Guidelines

Your Action Plan

Who should attend

Managers, department heads, sales professionals, team leaders, C-level executives, lawyers, government officials, lecturers, trainers, and others who wish to improve their speaking and presentation skills.

Methodology

Testimonial

David is clear in his objectives and explanations. I thoroughly enjoyed his training and found it very useful for my future presentations.
Ramlah Johar, Citibank

It is not like an ordinary presentation skills workshop that focus on contents and framework. It is about overall elements contributing to a successful presentation. It is a good takeaway.
Helena Susanto, Key Account Manager, DB Schenker

Very interesting and helpful. David is a very good trainer and makes us comfortable when presenting, and offers good feedback.
Erika Lee, Marketing, NTUC

David was memorable and convincing. He reminds us that presenting data is boring, but with stories, audiences are more convinced.
Far East Organization

It’s important to recognize that an effective presentation calls for a lot of elements of persuasion. Good to know the tips and tricks. It was refreshing and easy to understand.
Finance, DB Schenker

Speaker Profile

the Persuasion Doctor, teaches people how to become more influential, compelling, and irresistibly persuasive. He has MBA and JD degrees and practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences. David speaks internationally and conducts workshops in persuasive business presentations, negotiation, storytelling for leaders and sales professionals, and other areas of influence and persuasion. He is the author of four books, including Kickass Business Presentations: How to Persuade Your Audience Every Time.