Everybody intuitively understands the concept of branding; most have their favourite brands and demonstrate the self-explanatory concept of brand-loyalty. Other branding concepts may not be so obvious and yet are extremely important - brand awareness, brand recall and top-of-mind awareness - just to name a few.

Typically, branding is associated with products and companies and there are numerous examples of brands that stand out - Apple, Coca Cola, Nike and home grown brands like Singapore Airlines. The power and influence a strong brand has is indisputable. Strong brands even become associated with verbs and generic products; "Google it!", "Xerox a copy", and the ubiquitous Singapore-made "ThumbDrive"!

Ask yourself - what do people think of when they think of you, or conversely, what are you associated with in people’s minds? Remember that just like commercial brands, personal brands can spread through word-of-mouth and media, especially social media - personal branding matters.

Through various hands on activities, case studies and self-reflection, this program will guide participants through the basics of developing a strong personal brand and how to build the brand over time such that they are associated with their brand promise and are top-of-mind when it matters.

Objective

Outline

Who should attend

Anybody who is interested in creating and making a positive impression and through personal branding such that they are always at the top of mind when it comes to customers, clients and even friends and colleagues. Those in the service industry or managing accounts and sales prospects will benefit significantly.

Methodology

- Presentation
- Exercises
- Discussion
- Self-evaluation
- Pitch

Sean O'Hara's Profile

Mr. O'Hara is currently the principal trainer and principal consultant in local company. Previously, he was the consultant Group General Manager for listed company and vice president at local education Institution and training program manager to manage multi-million dollar training program. He was also engaged to conduct corporate training and share his best practices which were implemented worldwide. He also conducted training on cross-cultural management within the Pacific area and the United States and was even invited to train students from Europe and Africa.

He has developed and delivered programs on Cross-Cultural Management and conducted corporate training for the Ministry of Defence's (MINDEF), the Singapore General Hospital and a Singapore retail giant, Club 21 and etc, covering the areas of culture, EQ, communication and change management. He has also conducted train-the-trainer sessions in Design Thinking.

He currently also lectures at the Curtin University Campus in Singapore, Victoria University (VU), Australia as an adjunct lecturer for Bachelor's and Master's degree programs. He focuses on management subjects and social psychology, which he leverages on when training managerial staff.

As a former regular Army Officer and Sword winner in the SAF he has always held leadership positions. He has a Master's degree in International Relations awarded by the prestigious Fletcher School of Law and Diplomacy (Tufts University) as well as a Bachelor's degree in Management (with honours) awarded by the London School of Economics and Political Science (University of London). He also has an Advanced Certificate in Training and Assessment (ACTA) and is a certified "6 Seconds" (TM) EQ practitioner & coach as a well as a certified trainer in the Enneagram Personality Spectrum. He is also a certified Marshall Goldsmith Stakeholder Centred Coach.