No matter which job function you are in, part of your job involves persuading and convincing others! For example, you may need to pitch your ideas to your boss/customers or to get commitment from your team.

The ability to communicate persuasively will enable you to achieve greater success.

The purpose of this workshop is to equip you with the strategy, techniques and tips for successful communication.

At the end of the workshop, you will learn:

• How to position your message to appeal to different thinking styles
• Grab your audience's attention and create instant buy-in
• Convince others by applying the art and science of persuasion
• Communicate effectively to trigger positive emotional responses
• Effective techniques to turn resistance to collaboration

Outline

1. Understand The Four Different Thinking Styles

• Understand the preferences of the four different thinking styles
• Learn how to craft your message to cater for four different types of thinkers

2. Grab Audience's Attention

• Grab people's attention by communicating your idea effectively
• Get instant buy-in by answering three important questions

3. Use Your Voice To Project Confidence

• Effective techniques to project your voice with confidence
• Use your body language to strengthen your proposal

4. Power Of Persuasive Language

• Learn powerful language structure and words to create greater impact
• Use vivid language, story and metaphor to make your speech come alive

5. Apply The Science Of Persuasion

• Understand human psychology and how people think
• Get commitment from audience by applying persuasion principles

Who should attend

Everyone who wants to get better business result through persuasive communication.

Methodology

The workshop is designed to deliver maximum result through experiential learning; fun and inspiring activities; case study; role-play; videos; group discussions; self-reflection and translation into action plan that can be applied immediately at work.

Koh Thong Joo's Profile

Koh Thong Joo is a business practitioner with more than 28 years of industry experience working in MNC; Statutory Board; SME; Public Listed Company and Corporate Training.

During his career, he has spearheaded various portfolios including sales & marketing; business development; strategic planning and corporate training.

Thong Joo holds certification in Master of Science (Industrial/Organizational Psychology & HR Management) by City University of New York; Diploma in Adult and Continuing Education (DACE); Advanced Certificate in Training and Assessment (ACTA); Certificate of Business Chinese; Certified Practitioner Of Neuro-Linguisitic Programming® (NLP); Certification as a Human Behavior Analyst (DISC Profiling); Silva Method; and Business Coaching.

He specializes in providing training in the area of sales; managerial and leadership skills; applied psychology; presentation skills; creative problem solving and service excellence. He has conducted numerous training in Singapore, Malaysia, Brunei, Thailand and China.