| Event Profile | |
| Class/ Online | Classroom |
| Date | August 28, 2017 |
| Time | 9:00am to 5:00pm |
| Venue | Mandarin Orchard Singapore 333 Orchard Road Singapore 238867 |
| Fee | 7% GST will apply SGD 520.003 & above: SGD500.00 each For Member SGD 494 3 & above: SGD475 each |
| Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
| Trainer | |
| Activity | |
Digital technology has changed the face of business and the way they communicate internally as well as externally. As consumers spend more and more time on social media and internet based channels, businesses need to understand their motivations and find ways to connect with this digital savvy consumer.
Objective
At the end of this course, participants will be able to:
- Represent their business online on social media channels professionally
- Learn how to effectively engage with their audience on social media channels
- Create content appropriate for social media channels that best showcase their business
- Enhance Participant's own sphere of influence on social media to better advocate the business
- Handle negative comments about the business
Outline
- The power of social media for businesses
- What happens if you don’t embrace social media?
- The ‘social mindset’
- The demographic spread on various social media channels
- It all starts with you!
- Facebook: Best practices
- YouTube: Best practices
- LinkedIn: Best practices
- Instagram: Best practices
- Making newsletters relevant
- Creating content for the website
- Handling negativity
- How can you get started?
Who should attend
This course is meant for all employees who are in charge of communications for the business, as well as those who want to enhance the brand of the business and make it well known among people.
Swati Joshi's Profile
Swati Joshi is a speaker, trainer and digital expert. She is the founder and CEO of a digital marketing company which helps businesses to enhance their digital presence, get more traffic, generate leads, convert leads to sales and build brand authority through digital marketing, PR and growth hacking techniques. She is also the author of the Amazon bestselling book on digital marketing: 'Untangling the Web: Developing a Blueprint for Digital Marketing'.
After graduating as an engineer, Swati worked with some of the largest global corporations where she serving as a business consultant. She has worked across the USA, Europe and Asia to gain invaluable global perspectives on business, brand-building and communications strategy. She has complemented her technical and business background with digital marketing skills from Stanford University. Additionally, she has gained inter-disciplinary skills from prestigious institutions like IDEO (design thinking), Google (analytics) and General Assembly (social media marketing).
Swati blogs regularly and contribute to publications like The Huffington Post, Executive Lifestyle and others. As a technology and business enthusiast, she is associated with many startups in the thriving entrepreneurial scene of Singapore, and provides guidance and training on digital marketing to several ventures. As a mother and a woman entrepreneur, she works with and helps other dynamic women to succeed by associating with organizations like CRIB Society and Athena Network. She also supports charitable causes like children's education and digital empowerment in her spare time.
After graduating as an engineer, Swati worked with some of the largest global corporations where she serving as a business consultant. She has worked across the USA, Europe and Asia to gain invaluable global perspectives on business, brand-building and communications strategy. She has complemented her technical and business background with digital marketing skills from Stanford University. Additionally, she has gained inter-disciplinary skills from prestigious institutions like IDEO (design thinking), Google (analytics) and General Assembly (social media marketing).
Swati blogs regularly and contribute to publications like The Huffington Post, Executive Lifestyle and others. As a technology and business enthusiast, she is associated with many startups in the thriving entrepreneurial scene of Singapore, and provides guidance and training on digital marketing to several ventures. As a mother and a woman entrepreneur, she works with and helps other dynamic women to succeed by associating with organizations like CRIB Society and Athena Network. She also supports charitable causes like children's education and digital empowerment in her spare time.
Remark
At the end of the course, a book will be provided to each participant. The book is an Amazon Best-seller on digital marketing called .
