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    Event Profile
    Date Oct 13, 2017
    Time 9:00am to 5:00pm
    Venue Mandarin Orchard Singapore
    333 Orchard Road
    Singapore 238867
    Fee
    7% GST will apply
    SGD 520.00
    3 & above: SGD490.00 each
    For Member
    SGD 494
    3 & above: SGD465.5 each
    NoteBreakfast, two tea breaks and buffet lunch will be served; complimentary car parking coupon will be provided upon request
    Trainer
    Activity
    “If you’re not branding yourself, you can be sure others do it for you”

    Many people have the same skills and knowledge as you do but why are some people just seems to get more opportunities and attention? The likelihood is, consciously or unconsciously, they have designed their own unique personal brand. 

    Personal branding is not about getting a new image makeover or losing those extra weight that you wish to get rid of and definitely it’s not about being active on social media. It's about being authentic and genuine. It's about bringing out and showcasing the best side of you clearly and consistently to people that matters to you whether they are employers, colleagues, friends, customers or business partners.
    Objective
    In this workshop you’ll learn how to apply branding principles to develop a compelling personal brand that is authentic and appealing, one that will help you to attract opportunities and strengthen relationships for years to come.
    Outline
    • Understand the fundamental concepts of personal branding
    • Uncover the mountains of value hidden within
    • Determine the unique value that you bring
    • Identify a potential list of communication channels to amplify your personal brand
    • A 12-month action plan to activate your personal brand transformation
    Who should attend
    This program is suitable for anyone who wants to achieve personal growth and success.
    Methodology
    This course is highly hands-on and interactive; 30% concept and 70% practice.

    The course includes the use of: 
    • Personal evaluation tools
    • Group discussion
    • Worksheets
    • Self-evaluation and feedback
    Catherine Chai's Profile
    Catherine is a strategic brand advisor, and author of From Bland to Brand – the essential handbook for Asian businesses. Forward-looking Asian businesses go to her to help them accelerate their brand growth and ignite a brand-driven culture.

    As an entrepreneur, brand advisor, author, speaker, trainer and facilitator, Catherine understands that building an authentic personal brand is critical for professional and personal success. Building a strong personal brand has enabled Catherine to attract constant business opportunities, develop a strong network of business relationships, and strengthen her relationships with friends and loved ones.

    Catherine trains and facilitates a wide variety of workshops from C-suite to operational level. She obtained her MBA from University of Melbourne and a degree in Business Administration from National University of Singapore.

    Professional Certifications
    • Certified Practicing Management Consultant (Singapore Business Advisors & Consultants Council)
    • Certified Scope IP™ Consultant (Intellectual Property Office of Singapore)
    • WSQ Advanced Certificate in Training & Assessment (Singapore Workforce Development Agency)
    • Dynamic Facilitation Practitioner
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