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    Event Profile
    Class/
    Online
    Classroom
    Date October 13, 2017
    Time 9:00am to 5:00pm
    Venue Mandarin Orchard Singapore
    333 Orchard Road
    Singapore 238867
    Fee
    7% GST will apply
    SGD 520.00
    3 & above: SGD490.00 each
    For Member
    SGD 494
    3 & above: SGD465.5 each
    NoteTwo tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request.
    Trainer
    Activity
    "If you’re not branding yourself, you can be sure others do it for you"

    Many people have the same skills and knowledge as you do but why are some people just seems to get more opportunities and attention? The likelihood is, consciously or unconsciously, they have designed their own unique personal brand. 

    Personal branding is not about getting a new image makeover or losing those extra weight that you wish to get rid of and definitely it’s not about being active on social media. It's about being authentic and genuine. It's about bringing out and showcasing the best side of you clearly and consistently to people that matters to you whether they are employers, colleagues, friends, customers or business partners.
    Objective
    In this workshop you’ll learn how to apply branding principles to develop a compelling personal brand that is authentic and appealing, one that will help you to attract opportunities and strengthen relationships for years to come.
    Outline
    • Understand the fundamental concepts of personal branding
    • Uncover the mountains of value hidden within
    • Determine the unique value that you bring
    • Identify a potential list of communication channels to amplify your personal brand
    • A 12-month action plan to activate your personal brand transformation
    Who should attend
    This program is suitable for anyone who wants to achieve personal growth and success.
    Methodology
    This course is highly hands-on and interactive; 30% concept and 70% practice.

    The course includes the use of:
    • Personal evaluation tools
    • Group discussion
    • Worksheets
    • Self-evaluation and feedback
    Catherine Chai's Profile
    Meet Catherine, the dynamic founder of Broc Consulting. With over two decades of diverse experience, Catherine has established herself as a trusted ally to businesses and teams across many industries – from healthcare and supply chains to hospitality, publishing, F&B, banking, finance, retail, technology, chemicals and more. Her expertise spans both B2B and B2C sectors and government and non-profit organisations. Catherine's work engagements have taken her from Dubai and East Africa to various parts of Asia, reflecting her deep passion for understanding different cultures and working with diverse perspectives, enriching her approach to consulting and coaching.

    Catherine is not just a consultant; she's a mentor, coach and educator, having led over 200 successful projects in Asia and coached leaders from Fortune 1000 companies. At the heart of Catherine's approach is a commitment to fostering value through clarity, connection, and dedication. Whether consulting, leading workshops, conducting training sessions, or offering personalized team and executive coaching, her methods resonate deeply.

    Catherine consistently receives accolades from her consulting clients, who laud her exceptional ability to align stakeholders, seamlessly orchestrating collaboration to achieve remarkable outcomes, and her mindset focused on adding value. Her learners equally rave about her thought-provoking questions that spark 'aha' moments, transforming complex concepts into clear, actionable insights.

    Professional Qualifications
    Author of “From Bland to Brand – The Essential Branding Handbook for Asian Businesses”
    Certified Practicing Management Consultant
    Certified ICF PCC coach
    Certified Workplace Learning Specialist
    Certified ACTA Trainer
    MBA from the University of Melbourne
    Trained in Dynamic Facilitation
    Trained in Business Excellence Framework (Enterprise Singapore)
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