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    Event Profile
    Date Jul 07, 2017
    Time 9:00am to 5:00pm
    Venue Mandarin Orchard Singapore
    333 Orchard Road
    Singapore 238867
    Fee SGD 520.00
    3 & above: SGD490.00 each
    For Member
    SGD 494
    3 & above: SGD465.5 each
    NoteBreakfast, two tea breaks and buffet lunch will be served; complimentary car parking coupon will be provided upon request
    Other Date(s)1) Jan 19, 2018
    2) Apr 13, 2018
    3) Jul 13, 2018
    4) Oct 12, 2018
    You may reach us via
    T: (65) 9879 6267
    To register via fax, fill in This Form and fax to (65) 6310 5430.
    400% Tax Deduction or 40% Cash Payout of the course fee (net of government grant or subsidy) under PIC scheme for training of employees! For details, please refer to
    “Sometimes you don't realize your own strength until you come face to face with your greatest weakness”

    Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves and to attract the target customers. To create value for employees and customers, and to build meaningful relationships with them, businesses must first gain fresh, deep insights into what their key stakeholders need and want as well as clarity on its brand’s strengths and weaknesses.
    In this workshop you’ll learn a variety of tools and techniques that can be adopted to conduct an independent in-house audit to gather critical insights for your business and your brand, and save you lots of money in the process. By the end of the workshop you’ll have developed a framework to conduct a Brand SWOT analysis to determine the current state of your business and brand’s health.
    • Understand what is Brand Audit, its scope and what it can achieved
    • Learn the different tools, techniques and tips in conducting a brand health check
    • Experience a “live” Brand Audit Experiment and put practice into practical actions
    • Map out the critical “moments of truth” that makes or breaks a business and its brands
    Who should attend
    Business owners, entrepreneurs, leaders, executives and managers who wants to gain competitive advantage through understanding themselves, their employees, competitors, customers and the environment.
    Catherine Chai's Profile
    Catherine Chai helps businesses to unleash their untapped brand value. She works with forward-looking companies to strengthen their brand building capabilities and help them ignite a brand-driven culture.

    With over 20 years of experience in Brand Strategy, Brand Management, Marketing and Training, Catherine has consulted for more than 50 companies and trained more than 5000 people cutting across B2B, B2C and government sectors in Asia. She has worked with Raffles Hotels & Resorts, Singapore Management University, Eu Yan Sang, Cerebos, Bee Cheng Hiang, National Trade Union Congress, Maritime Port Authority of Singapore, Infocomm Development Authority of Singapore, Straits Construction, Q’s Advertising, TDK, Royal Plaza on Scotts, Great Eastern Life, Prudential, National Junior College etc. Catherine is often invited to speak at conferences and seminars, and is the author of her upcoming book "From Bland To Brand"

    Catherine holds an MBA from University of Melbourne and a BBA from National University of Singapore. She is a practicing management consultant certified by Singapore Business Advisors & Consultants Council (SBACC).

    Catherine is a life-long learner; she is passionate about sharing her knowledge and experience with others and subscribes to the philosophy “in learning we teach, in teaching we learn".
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