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    Event Profile
    Course CodeCRS-N-0035047
    Class/
    Online
    Classroom
    Date August 25, 2017
    Time 9:00am to 5:30pm
    Venue Holiday Inn Singapore
    Orchard City Centre
    11 Cavenagh Road
    Singapore 229616
    Fee SGD 315.00
    For Member
    SGD 299.25
    NoteTwo tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request.
    GrantSDF-Approved

    SkillsFuture Credit Claimable
    Trainer
    Activity
    In business, one has to able to communicate effectively in both written and spoken skills.

    How do we keep our writing clear and straight to the point?

    How do we connect and express ourselves with words that communicate professionally in business writing to clients and colleagues?

    Through case studies and activities, you will learn how to plan, structure, write and edit a variety of responses in business writing.

    Would you like to spend a day and learn how to communicate professionally in effective business writing and get your thoughts, feelings and words expressed to the reader and grab their attention?

    This course provides you with business writing skills that enables you to write confidently, effectively and creating a professional image.
    Objective
    At the end of the course, you will be able to:
    • Learn the art of simple, short, clear and concise business writing
    • Learn to listen and take minutes quickly and accurately
    • Learn about the different communication styles used in writing
    Outline
    • Writing with impact
    • Clear and concise sentences that are effective
    • Planning and structuring sentences that are readable
    • Understand email writing and etiquette
    • The Art of writing correspondence
    Who should attend
    Anyone who wants to learn how to communicate effectively in Business writing to colleagues, internal and external parties.
    Lynette Goh's Profile
    Lynette Goh is a Communications Specialist with more than 15 years experience in the Public Relations, Media, Marketing and Events Management industry.

    Having worked in both public and private sectors, managing South East Asia and Asia Pacific region, she successfully launched various marketing, public relations and media events that was featured overseas and in Singapore Television News & print. Articles were featured in the Straits Times front page and major magazines. She generated marketing and sales leads for companies that led to excellent returns for the companies.

    She created brand awareness and customer loyalty with many luxury brands such as BMW, Braun Buffel, Cortina Watch, IBM, L’occitane En Provence, Palmer’s New Cocoa & Olive butter skincare launch and Porsche.

    Lynette Goh holds a Bachelor of Arts degree, majored in Public Relations and Media Studies from University of Western Sydney Nepean. She is also a certified Trainer & Assessor with a Diploma in Adult Continuing Education (DACE) from Institute of Adult Learning, a Pedagogical Certificate in Technical Education (PCTE), from Institute of Technical Education (ITE) and a Certificate in English Language Teaching to Adults of Other languages (CELTA) from University of Cambridge
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