Being able to write well is an important communication skill, and one area where this skill is really tested is when we try to persuade. Will people buy your idea? Will you make them interested enough to meet with you and take it further? A poorly written paper or proposal is at best ineffective and at worst irritating for the reader.

Good persuasive writing should be clear and logical, and beyond that should really speak to the reader about their specific needs. To find out how to craft reader- focused persuasive documents, join us on this great workshop. Get practical tools and tips to help you connect, be understood, and influence your readers.

Objective

At the end of the workshops participants will:

• understand the process for writing a good paper or proposal
• know how to build logic and coherence into their papers
• have learned how to take account of their reader and their needs
• know how to craft a persuasive document
• have developed their writing technique

Outline

This one-day programme will be a mixture of trainer led-discovery, hands-on activities, discussion and case study. Programme highlights include:

The essentials

• The Right Angle ‘Represent’ Communication System
• Defining your reader
• The proposal writing process

Content and structure

• Content mapping
• Freestructuring
• The key parts of a paper
• The executive summary
• Building your message - being persuasive

Using the right technique

• The 5Cs of good writing
• Too many cooks - dealing with common language errors
• Linking language for cohesive papers
• Making logical connections
• Find the gap

Delivering what people want

• What is it to you? - understanding points of view
• Understanding personality type
• Developing a reader profile
• Writing to the profile

Who should attend

If you ever write proposals or papers or just want to make your writing more persuasive. This is the course for you.

Testimonial

Relaxed informative and definite expert domain relevance. Andy is good, really good.
Chan, National Cancer Centre

Report writing forms a huge part of my daily work and the course has addressed most of the difficulties I faced.
Participant, NTUC Income

Andy was very engaging and has an ability to focus on specific problem areas with good alternatives. I have learned a great deal on thought structure, framework and audience focus. Thank you for a great and enlightening training session.
B.J. Lim - Director, Nepes Pte Ltd

Professional with good knowledge & Tips on reports and writing.

Interesting activites especially for personality types. I would really love to attend more of your courses in future.
SPF

Will be able to try another angle in my future emails and reports, it gives me a better insight to persuasive writing. The pace is good and trainer is very clear.
Starbucks Coffee singapore Pte Ltd

I thoroughlyenjoyed the day's session. Excellent trainer.
Ministry of Manpower

Engaging, very interactive.
International Enterprise Singapore

Loved the activities. All were engaging! Great job, Andy! It was a great session.
SPRING Singapore

Speaker Profile

Andy has worked in learning and development in Singapore and the region for over nineteen years. He ran the British Council’s Professional Development Centre for several years and, prior to setting up The Right Angle, spent two years as a Deputy Director working for the Singapore Government’s Institute for Adult Learning. Andy has trained thousands of people in a range of topics over the years and has developed a very clear understanding of what people and organisations need to make their learning successful. 

On the subject of written communication, in the last few years he has worked with organisations such as Sumitomo Corporation, the Singapore Semiconductor Industry Association, Fitch Ratings, SingTel, SingHealth, Mitsui & Co, Keppel Land, NTUC Income, Jurong Port, Vopak Terminals, and BYD Daimler.

Andy has a degree in Electronics from the University of Keele in the UK, a post-graduate certificate and diploma in adult learning, and a number of practitioner qualifications in learning tools for team and leadership development. He is a professional grade member of the Adult Educators’ Network, Singapore. 

Andy has delivered presentations at a number of HR conferences, and in 2010 shared his ideas on creativity in photography (his pastime) at a TEDx Singapore event.